We worked with Vale Designs to increase their customer conversion.
Vale Designs Handmade Kitchens design and hand make high quality bespoke kitchen from their Suffolk workshop.
To create a website which would attract and convert the right customers. Vale Designs were often getting enquiries from customers who wanted a free design to compare with several other quotes. As the designs take a couple of days to create this wasn’t viable and so they needed the website to attract those customers who wanted the high quality service that Vale Designs provided rather than only being price focused.
Our proposed solution was to create a custom WordPress website using professional photography and customer testimonials to tell the Vale Designs story.
The homepage design features a large hero section which displays a random image from a pool of images so you may see a different image each time you visit the page.
It includes a link to 2 featured kitchens, customer testimonials and a instagram feed which promotes the high quality workmanship.
WordPress development and build
The website has been built so it is easy to edit all the content. It has been optimised so the page load speed is under 2 seconds, quite a challenge with there being so many images.
360 kitchen tours have been added to some of the portfolio pages:
Since the website redesign Vale Designs have seen a 50% increase in customer conversion. This increase has been due to a combination of the new website, social media activity and print advertising in local high end magazines.
WordPress website design and development: Angie Vale
Professional photography: Blink2 and Ambient Light