We worked with Marleybird Communications to build Silver Cloud HR a website that raises their profile as industry thought-leaders and attracts new clients.
Silver Cloud HR provides a specialist service helping clients choose the right Human Resources (HR) solution for their business.
Silver Cloud HR had an existing website but it wasn’t mobile responsive and was clunky to update. The existing content didn’t clearly communicate what they do.
Our proposed solution was to create a custom WordPress website designed for the new content provided by Marleybird Communications.
The homepage design establishes the problem that Silver Cloud HR solve for clients – i.e. Choosing the right HR system, and why they are qualified to solve this problem – i.e. their experience and the clients they have worked with.
We also feature some key call to actions including a link to “Which HR System” where we have created a HR system selector tool.
WordPress development and build
The design wasn’t clearly defined so we used Beaver Builder to create the homepage, a full width and sidebar layout. This meant we could easily change the design based on client feedback until they were happy.
Beaver Builder also made it easy for Marleybird Communications to edit content and create new pages using the same layout as part of their on going marketing strategy.
The new website for Silver Cloud HR raises their profile and provides a professional platform for regular content that will position them as industry thought-leaders and in turn attract new clients.
Aisleen Bird, Marleybird Communications – Project lead, content and marketing.
Angie Vale – WordPress theme design and development.
We needed a website with a clean sleek professional finish and asked our marketing team who they would recommend. They instantly recommended Purple Hippo who they had worked on many projects previously and knew they would be able to delivery results.
Angie was also very easy to work with. She listened and came up with excellent design as well as practical solutions, not being afraid to push back when necessary.
Since the launch of our new website our page views have increased along with enquiries through the website. We have also had potential new team members contact us off the back of the website.
We now have a website that is consistent with our brand and is helping with our brand awareness across the UK
That we’ve had nothing but a positive experience and external feedback on the website has been excellent. We actually had one client say that they found us on google, saw the quality of our website, and knew we were a supplier they would like to work with.
– Helen Amstrong, MD