We worked with MR Woodcraft to create an online shop to build their new brand and launch new products.
MR Woodcraft handcrafts tree swings, swing seats and other items for the home and garden. It was founded by Matt Rampley who inherited a website from his previous employer who traded under a different name.
Matt wanted a fresh new design which was easy for customers to purchase from. The new website needed to be able to display all the different options available for each product, including personal engraving options, in a way that was easy for customers to use. It also needed to allow customer to pay a deposit for larger items with a longer lead time. The new website needed to be under a new domain name but the SEO of the old domain name needed to be preserved as much as possible.
This project involved designing and building a custom WordPress website using WooCommerce.
The homepage was designed to feature the different products and the quality of the workmanship. We included a “meet the maker” section to promote the handcrafted quality and to give the brand some personality.
WordPress development and build
We used the plugin WooCommerce extra product options to handle the various product options including engraving costs per character. Using this plugin rather than creating product variants with WooCommerce meant the resulting website is much faster to load as it doesn’t create a different product item for each variant. With some products having nearly 2000 variants this was an important consideration. The new website allows customers to pay a deposit for more expensive items that have a longer lead time.
We helped MR Woodcraft plan the change of domain name by increasing their social media activity and analysing the SEO of the old domain name. We set up Google Console and Google Analytics on both domains. The new domain just had a holding page present until we launched the new website when we then redirected the old domain name to the domain name including separate redirects for all the inner pages. We then informed Google and Bing that the domain name had changed.
Aisleen from MarleyBird Communications continues to help Mr Woodcraft with ongoing marketing.
The result is a custom WooCommerce website which establishes the MR Woodcraft brand to sell and launch products.
Web design: Sara Martin
Web development: Angie Vale
Ongoing marketing: Aisleen Bird, MarleyBird Communications
Angie has been very helpful throughout the whole process, not only building a superb new website which will help drive my company forwards, but also giving me her time to explain certain aspects so I can further my own knowledge of the new site. There were many different aspects I needed included on the new website, and I’m pleased to say Angie delivered 100%. A truly professional and efficient service, thank you for everything!
– Matt Rampley, MR Woodcraft