On 21st April Google will be releasing their latest algorithm which will include a new mobile-friendly ranking factor. This will mean that Google will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results.
Back in November 2014 mobile search results began displaying a “mobile-friendly” label in their search results looking like this:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
What this means for your site.
If your site is not mobile-friendly, you may experience lower levels of traffic from searches performed on mobiles, because your site will rank lower then sites that are mobile-friendly.
Google’s mobile-friendly label tells the user that they will have a good experience if they visit that website compared to the one that is mobile-unfriendly.
How to test if your site is mobile friendly.
You can test your site by going to Google’s Mobile Friendly Test in Webmaster Tools and entering your website url:
Why is Google favouring mobile-friendly sites?
80% of internet users own a smart phone and Google wants to provide a better mobile experience for these users.
From the advertiser’s point of view, the biggest shift in behaviour has been to consuming content on mobile. Half of the search queries are now on mobile devices.
Eileen Naughton, Managing Director, Google UK.
Of course Google’s main aim is to make money and being able to push mobile apps in search results will help boost their Google Play sales and will mean that they can eventually display links to watch a video or download a song directly to your phone on Google Play in search results.
Why you should care
A mobile-friendly website provides a great user experience on all devices. This means that the content can easily be read without having to zoom or scroll sideways, that any forms can easily be completed and that any links can easily be clicked.
If your site isn’t mobile-friendly then you are going to get left behind as creating a positive experience on your site for every size device will become increasingly important to the success of your business.
What is the difference between a responsive website, a mobile version website and a mobile app?
A responsive website is designed to respond to, resize, or adjust itself based on the device used (screen size, resolution, orientation).
A mobile version is a separate version of your website that is displayed on mobiles. Responsive website are preferable as they are designed and built using flexible, fluid layouts that adjust and resize at specific sizes (known as “break points”). This means that they can be designed to adapt to a number of different screen sizes rather than just having a full screen or mobile version.
A mobile app is a software application designed to run on smart phones, tablets and other mobile devices. A mobile app must be downloaded and installed from an app store, such as the Apple App Store or Android’s Google Play store.
Need a mobile-friendly website?
I create responsive mobile-friendly WordPress websites so if you are looking to invest in a new website or a re-design then I would love to hear from you.