We live in a super-connected world these days and as small business owners we have had to change the way we communicate with potential and existing customers. It is not enough to have a great website, you also need to reach your target audience via the different online mediums such as social media. So what is digital marketing? Basically it's the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any … Continue reading A introduction to digital marketing
We now install SSL certificates for all new clients who use our preferred hosting providers and we will be installing them on all of our maintenance clients' websites over the next few weeks. But what is a SSL certificate and why should you have one? What is a SSL? An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology. Encryption is the process of scrambling data into … Continue reading What is a SSL certificate and why you need one.
If your business has a website, it should be accessible to disabled users. There are ethical and commercial justifications for this, but there is also a legal reason: if your website does not meet certain accessibility standards, then you could be sued for discrimination because The Disability Discrimination Act in the UK includes blind and disabled access to the internet. Accessibility on the web means making your content available to users with different skills and devices. Let's take a … Continue reading 5 Web accessibility myths
We are delighted that Purple Hippo Web Design has been chosen by The Essex University Autonomy Project to design and build them a new website. The Autonomy Project applies resources from philosophy to the challenges associated with frontline practice in medicine, psychiatry, social work and the law. They provide guidance, training and advice to help organisations meet this challenge. They are currently involved in investigating compliance with the UN Convention on the Rights of Persons … Continue reading We’re working with The Essex University Autonomy Project
Last weekend I attended WordCamp London and had a brilliant time. It was well organised, well supported, great value and friendly. The talks were varied and all offered a fantastic learning opportunity. It was attended by hundreds of WordPress users, hosting providers, developers and designers who descended on London Metropolitan University to meet, learn, and grow as part of the greater WordPress community. Friday - My First Contributor Day I arrived early on Friday morning to participate … Continue reading My trip to WordCamp London
At this month's CoastalNet meeting, Samantha Brook from Suffolk Social Media, gave a talk on social media tips which I found really useful and thought I would share: Have a hook. Provide something free to attract potential clients such as a free consultation or a discount. Get more followers and likes. Try to post new, useful and engaging content that isn't too sales driven. You need a strategy to increase your followers and Sam recommends that you should be posting around 10 times a day on … Continue reading Social Media Tips
We use the Genesis Framework to develop all of our websites for the reasons I outlined in this post: Why I use the Genesis Framework. Genesis 2.2 has just been released and here is a summary of what has been changed: Genesis 2.2 adds new accessibility options for child themes, compatibility with WordPress's Title Tag and Site Icon features, more Schema.org microdata improvements, and many small fixes to make the Genesis experience even better. The Specifics Allow child themes to enable … Continue reading Genesis 2.2 improves Accessibility
What is Retina ready? Retina ready refers to a screen on a device that has a high enough pixel density that the human eye can't make out individual pixels. The iPhone 6 and iPad 3 are Retina ready. Although Apple own the term "Retina Ready", many Android devices now have the same or a higher resolution. A Retina display device, displaying a website that serves Retina ready images (higher resolution) will display sharper images and brighter, more vivid colours. But a Retina display device … Continue reading Make your website Retina ready
A standard off the shelf WordPress website is pretty easy for clients to update after some training but what about if the site has custom features? Developers shouldn't just think about the front end design, they also need to think about the back end design and how to make it easy for the client to update these custom features. I recently created a website for the Black Tiles Restaurant and Bar where they wanted to be able to add multiple food menus. They also wanted to be able to add … Continue reading Making client friendly websites
Clients often ask me how they can improve their search engine optimisation. They wonder how long it is going to be before they see their new website rise through the Google ranks so I thought I would write a post giving some advice. I build all my websites using the Genesis Framework which is SEO friendly and I explained in my post on Google's mobile friendly update how all my sites are responsive. I also set-up on page SEO for my clients which includes SEO friendly HTML code and meta tags … Continue reading How to improve the SEO of your website
On 21st April Google will be releasing their latest algorithm which will include a new mobile-friendly ranking factor. This will mean that Google will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results. Back in November 2014 mobile search results began displaying a “mobile-friendly” label in their search results looking like this: Google considers a page to be eligible for the “mobile-friendly” label … Continue reading Are you ready for Google’s mobile-friendly update?
If you use Font Awesome to link to your social media pages then you need to ensure that they are accessible to screen readers by adding anchor text. If you don't then you have empty link errors when you test for accessibility with WAVE (Web Accessibility Evaluation Tool) and blind users will have no idea where the links go. Anchor text is clickable text in a hyperlink that describes the link such as <a href="http://www.example.com">Example Anchor Text</a> but when you are using … Continue reading How to make Font Awesome Accessible
One of my goals for this year was to attend my first WordCamp and so when I received an invitation to a UK Genesis meetup at WordCamp Birmingham I decided that this would be the perfect opportunity to achieve my goal. Perfect because I would get to meet other Genesis Developers that I only knew of online and because I would be part of a group including people that had been to a WordCamp before. I wouldn’t be on my own and they could teach me the ropes. What is a WordCamp? WordCamps are … Continue reading My First WordCamp
If you have a website then you should ensure that you keep a record of all the important information that allows you, or a web developer, to access your site. Any new website project can be delayed if you don't know this information - you may not be able to reach the person who designed your site previously and if they registered your domain name then you might not even be able to access your site without their permission. I issue my clients with a simple document that contains all the … Continue reading Organise Your Important Website Information
I recently built a website where good accessibility was a priority. It's true that this should be a priority for all websites however we still have a long way to go and more work needs to be done for WordPress and the Genesis Framework. The Accessibility Problems. After running my site through the Wave Accessibility Evaluation Tool I found the following issues: Skipped heading level - Genesis uses the H4 tag for Widget Titles which means that the heading level H2 and H3 are missing. Why is … Continue reading Making WordPress and Genesis Accessible
What is RSS? RSS stands for Really Simple Syndication or Rich Site Summary however it is often referred to as the feed or news feed. All WordPress websites have a RSS feed and you can view it by going to http://site-domain/feed RSS allows users to keep track of their favourite websites without having to manually visit the website each time and it allows publishers to automatically syndicate their content, so that people can read it in their mailboxes, feed reader and other devices. How … Continue reading What Is RSS?
When I first started building websites in WordPress I wanted to be able to create themes for clients that could be customised for them but which were easy to add functionality to in the future. I needed to have a cost effective way of achieving this and I wanted the confidence that what I was creating was coded correctly and that I could support it. The Genesis Framework does exactly this and I wouldn't be able to run my business without it. What is The Genesis Framework? The Genesis … Continue reading Why I Use The Genesis Framework
Wordpress is one of the fastest growing and most popular content management system in the World. You would be amazed at how many companies now use WordPress for their website blogs including big brands such as Ebay and Sony Playstation but it is far more than a blogging tool and here are my reasons for choosing WordPress for my clients websites: 1. User Friendly. The back-end user interface of a WordPress site is easy and intuitive to use and allows different user types so my clients only … Continue reading Why I use WordPress