A website is one of the most important assets for a charity because it is often the first point of contact for donors, volunteers, funders and beneficiaries.
It is crucial that the website makes a good first impression. Unfortunately many charities fall short when it comes to web design. They’re presenting sites that are outdated, not engaging and hard to navigate.
Lack of funds is often the reason charities don’t prioritise a redesign of their website. However, investing in a thoughtful and effective new website is an investment that will pay off in the long run.
Do you need a new website?
Here are a 10 questions that can help you decide if you should invest in a new website.
1. Is it mobile friendly?
With over 50% of website visits coming from mobile devices, your website needs to be easy to view and navigate on both desktop and mobile.
This can be achieved with a good responsive design that adjusts the content to fit on a variety of screen sizes.
2. Does it look professional?
You have about 15 seconds to capture someone’s attention, so it is really important that it looks professional and attractive.
A poorly designed website will drive visitors away.
3. Does it communicate effectively?
It is difficult to persuade people to support your charity if they don’t know what you do or who you help. If your current website doesn’t do this effectively then it is not going to work for you.
A well designed website clearly communicates your purpose and allows users to connect with your charity on an emotional level.
4. Can you easily update or add content?
You should be able to easily update the content on your site to keep it fresh and relevant. This will ultimately convert visitors into donators or supporters.
If updating pages is a lengthy, complicated process then you’re wasting valuable time.
The easiest way to update content is with a content management system (CMS) like WordPress. This would give you control over your site’s content and your users’ experience.
Redesigning your website with a CMS can make a world of difference.
5. Has your branding changed?
If your charity has gone through a rebrand since the creation of your current website then you should have it redesigned to show your new brand identity. This should be through the use of logo, colour, typefaces, photography style and tone of voice.
A well designed website clearly conveys your core values and allows users to connect with your charity on an emotional level.
6. You’ve outgrown your old website
Your charity has probably grown over the past 5 years and if your website hasn’t been updated since then, you’ve likely outgrown it.
Maybe you’ve added a lot of content that has now made it confusing and difficult to navigate.
A website which is designed with an effective structure means a great user experience and improved search engine optimisation.
7. Are you receiving enough donations?
If the prime objective of your website is to increase donations then it’s important that it is designed with this in mind.
A website focused on your prime objective will help increase your donations.
8. Are you easy to find on search engines?
If your website is not showing up in search results then people are not going to find it. Although there are a number of things that go into ranking at the top of Google, your website’s usability plays a big role in what Google constitutes as a helpful, reliable site.
A website that is designed to be fast, mobile friendly and easy to use will help improve search engine optimisation.
9. Is it slow to load?
When a user visits your site they want to find information fast. If your site takes more than 3 seconds to load, 40% of users will leave.
Slow server response time, images aren’t optimised, embedded videos aren’t optimised, website code isn’t compressed, website code isn’t optimised, no cached resources, too many resources, too many re-directs and too many plugins are all things that can cause slow load time.
A website redesign can eliminate these issues and improve your site’s speed and performance.
10. Is your website https?
HTTPS is a way to encrypt information that you send from and to your website which protects it from being stolen.
With GDPR it has now become standard for all websites to implement HTTPS and users are now weary of sites that’s aren’t secure.
Your website can have a big impact on the success of your charity. It’s important to invest in a redesign if your current site is not working for you.
Get in touch if you think a website redesign can help your charity become more successful.